Comparison
On-chat vs WATI
WhatsApp Business API platform for marketing and support
Updated
On-chat and WATI side by side
Each row compares one capability; every competitor fact links to the competitor's own website.
| Capability | On-chat | WATI |
|---|---|---|
| Flow building | Visual flow builder with branching, webhooks and personalised messages | No-code chatbot builder with keyword replies; the advanced flow builder adds webhooks, attribute updates and agent assignment. source |
| Channels | WhatsApp, SMS, Facebook Messenger, Instagram, Telegram, Viber, Voice (IVR) | Official WhatsApp API; Instagram and Facebook Messenger DM automation from the Pro plan. source |
| Live agents | Live-agent ticketing with an agent workspace | Shared team inbox on all plans; automatic round-robin routing on Business. source |
| Pricing model | Monthly plans, shown in the pricing section of the home page. | Plans billed yearly from $119/month for 3 users, plus WhatsApp conversation fees by country. source |
| Free trial or plan | Free 30-day trial, no credit card required | Not stated on the pricing page, which offers a demo booking. source |
WATI facts last checked on .
Which one should you choose?
The right tool depends on your main channels and whether you need flows, campaigns and ticketing in one place.
When to choose WATI
WATI is a good fit for teams focused on WhatsApp marketing and support, using broadcasts, a WhatsApp catalog and its Shopify integration.
When to choose On-chat
On-chat fits teams that want the same dynamic flows on WhatsApp, SMS and voice, with webhooks to their own systems available in any flow.
FAQ
Frequently asked questions
These are the questions teams ask most when comparing On-chat and WATI.
Does WATI support SMS?
WATI's pricing page lists the WhatsApp API plus Instagram and Messenger automation; SMS is not listed.
Can On-chat send WhatsApp broadcasts?
Yes. On-chat sends broadcasts and scheduled campaigns using approved WhatsApp templates.
Is there a free trial?
On-chat offers a free 30-day trial with no credit card; WATI's pricing page offers a demo booking.
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